Dermalogica – Product Packaging Experience
by Dermalogica
Aircards recently teamed up with Dermalogica to deliver an innovative on-packaging WebAR consumer experience to help educate customers on their new product range. Activated via QR code printed on the product packaging, the innovative Smart Serum experience used a dual content trigger, activated from both the product box packaging and bottle. Interactive content appeared anchored in the 3D space, delivering targeted product information. Consumers were able to seamlessly capture photo/video and share to socials. Effect created by Aircards.