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DAVINCI MOTEL

by Hyundai

Hyundai Card’s “DaVinci Motel” event in 2023, partnered with Meta, introduced innovative Mixed Reality and Augmented Reality experiences at their Music Library in Itaewon, South Korea. Inspired by 1960s California motor motels, the event blended cultural, artistic, and technological elements, offering immersive journeys through time and space. Targeting a 20-40 age group, Hyundai Card promoted the event through Instagram with teaser AR content, enhancing engagement pre-event. The initiative achieved significant lifts in Ad Recall and Brand Awareness, pioneering the integration of MR and AR into offline cultural events.

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    DAVINCI MOTEL filter camera

    . This is new augmented reality filter DAVINCI MOTEL belonging to instagram ar filters. This ar filter has the number 395344. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!