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Hey AR Creators & Developers

Snap x Lenslist AR Fashion Month Challenge is OPEN!

As Fashion Month soon takes center stage in New York, London, Milan, and Paris, we’re calling all AR fashion experts around the globe to design original Fashion and Beauty Lenses to help our AR community get dressed, made-up, and ready for the most stylish events of the year. Submit your Lens by September 5th to win your share of the $150,000 prize purse. Read Terms & Conditions before you register.


Utilize the best of what Lens Studio has to offer — 3D Body Mesh, Upper Garment Segmentation, SnapML Audio, and more — to create, publish, and submit a Snapchat Lens in one of two categories:

Full Body Tracking
Digital Fashion Lens

Find inspiration from the world’s four fashion capitals and create a look that you’d like to see during Fashion Month.

Full body Lens, leveraging 2D or 3D Body Tracking

by Piotar Boa

by Barbara Barliani

by Sedef Ertem

Make-up Beauty

Prepare for Fashion Weeks happening in New York, London, Milan and Paris with a catwalk-ready digital make-up look.

by Visualize Mee

by Holliday Horton

by Popul AR

Note: To be eligible for this challenge, your Lens must be published after August 14th. No brand names or logotypes may be utilized in your submission.

Inspiration Moodboards

To get a feel for the upcoming Fashion Month, we’ve provided four moodboards, each inspired by a different fashion capital: New York, London, Milan, and Paris. Use these vision boards to make your Lens a perfect fit for your Fashion Month!

New York Inspiration

NYFW is having a lively and energetic comeback! The NYC runway is riddled with playful and cheeky designs. Think bright colors, lots of skin, and a return to joy!

London Inspiration

London always shows up with much revelry! Think room-filling silhouettes, extravagant headpieces, and in-your-face colors. Fashion “rules” are meant to be broken on the London runways.

Milan Inspiration

Milan is the home of sultry and sleek designs. Think seductive tailoring, bright colors, and bit of shimmer.

Paris Inspiration

Paris calls for all things chic with touches of feminity and romance. Think light pastels, romantic patterns, and feminine silhouettes.

Inspiration by You

Our AR Community has already come up with so many fashionable looks! Search for them in the Snapchat app or on Lenslist and get inspired by other Lens Creators.


The top 110 Lenses will be awarded prizes.

Prizes range from $15,000 to $500 for a combined purse of $150,000!

Grand prize
2nd Place
3rd Place
4th Place
5th Place
6th Place
7th Place
8th Place
9th Place


Judging Criteria

Judges from Snap and Lenslist will consider:

judging criterias
judging criterias

Learning Resources

Explore the courses below to unlock new skills for the Snap x Lenslist AR Fashion Month Challenge.


Make sure you read our Challenge Terms & Conditions and Privacy Policy before submitting.

Who can take part?

  • You must be at least the age of majority in your country, state, province, or jurisdiction of residence at the time of entry;
  • This Challenge is open globally, but with exceptions (see the question below),
  • Employees of Snap Inc. and Lenslist (both Lenslist and Lens That) and their immediate family are not eligible to participate,
  • Individual Creators, collaborative Teams of 2-4 Creators and companies/organizations can all participate in this Challenge.

Residents of which countries can NOT take part?

Individuals who are residents of, or entities/organizations domiciled in countries noted in the EU list of non-cooperative jurisdictions: American Samoa, Anguilla, Dominica, Fiji, Guam, Palau, Panama, Samoa, Trinidad and Tobago, US Virgin Islands, Vanuatu, Seychelles, as well as any country that is not under any trade or economic sanction or on any program or country list designated by the United States Treasury’s Office of Foreign Assets Control, or where the laws of the United States or local law prohibits their participation or receipt a prize in any contest and specifically excludes Russia, Crimea, Donetsk, and Luhansk regions of Ukraine, Cuba, North Korea, Iran, and Syria.

How to take part?

1. Create & Publish your Snapchat Lens

  • First things first – Design your Lens in Lens Studio and then publish it on Snapchat. Download Lens Studio here;
  • Keep in mind, your Lens should coincide with the Fashion Month theme;
  • Keep in mind that in order for your submission to be valid, Lenses must be published on your Snapchat account in public mode after August 14th, 2022;
  • Entries must follow Lens Studio guidelines;
  • Important note: Retain your original source files in the highest quality possible, as we might need them to make the final decision;
  • Go here to read the full Terms & Conditions.

2. Register and submit your Lens using the form at the bottom of this page.

  • Each Creator/Developer or Team can submit 10 Lenses max;
  • Each and every Lens should be submitted separately;
  • Each submission must include: Lens name, Lens link, Lens ID, Lens preview video.
  • At the Lens Submission level, we added a “Description” space for you to describe your project, if you’d like to explain your idea further (it’s optional),
  • When submitting your first Lens, you’ll have to fill in a short registration form, asking you to give us your basic information like: first name, last name, email address;
  • In 48h you will get a confirmation email from our Lenslist Team, so that you can be sure your entry was valid and in accordance with our Terms & Conditions.

Go to the form at the bottom of this page and submit your AR Fashion Month fit!

Which Effects are not eligible for this Contest?

  • Your AR project can’t include references to any real people, dangerous situations, other brands, show or imply alcohol or drunkenness, or anything offensive,
  • It has to be original! It means you can’t use any third-party pre-existing copyright materials and/or stock images in your project. No other person or entity may have rights to any submitted Entry, while you can still use royalty free assets,
  • Lenses submitted for our Challenge can be used by you for personal, non-commercial and portfolio use only,
  • Lenslist reserves the right to remove inappropriate, offensive and harmful submissions as well as projects that do not fit the brief.

What kind of assets can I use in my submission? Can I use copyrighted material?

You can use free assets (eg. from Sketchfab) or those with royalty-free, non-commercial license as a part of your submitted Lens. You can’t use any third-party pre-existing copyright materials and/or stock images in your project. No other person or entity may have rights to any submitted Work.

Do I need to have a Snapchat account?

Yes, to both publish a Lens and take part in this Challenge, you need to have a valid and active Snapchat account.

Is there any Submission Fee to take part in the contest?

No, submitting your Lens to our Challenge is totally free. Both downloading the Lens Studio software and entering the Challenge do not require any additional fee on your part.