Creative Minds Merlee Jayme
by Snapchat
The Cannes Lions is a yearly event that gathers the most creative minds. To make this event open to everyone, Snap came to Atomicdigital.design with a crazy challenge: they wanted to bring AR to the heart of this year’s edition. The brief was to design eight ‘Bespoke Gataways’ that were active on Snapchat’s Map during the event. Every lens was an immersive AR experience, a micro-universe of its own with a unique aesthetic and story.
Lens made by @atomicdigital.design.