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Coca-Cola – Web 360 + AR

by Coca-Cola

To experience the FIFA World Cup 2022, Coca-Cola Mexico launched a promotion in which consumers can take home a doll representing a player from Mexico’s national soccer team. The dolls arrived in a box with a QR code. When scanned, users accesses the Web 360 experience which includes different interactions. First, users can visualize the players’ characters in Augmented Reality and they can also play penalty kicks. If they score three goals or more, they access a Web AR bonus where they can take a photo with the cup. In addition, the experience lets users download GIFs with special World Cup slogans. Effect created by CamOn – XR Tech.

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    Coca-Cola – Web 360 + AR filter camera

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