CLEARLY’S VIRTUAL TRY ON CAMPAIGN
by Clearly
Clearly assembled a multidisciplinary team of developers, marketers, and designers to create an innovative AR-powered Facebook ad. Collaborating with Facebook’s product team, they used Spark AR to model 3D versions of their best-selling frames. The team then developed a mobile-first video campaign targeting Canadian users. The ad allowed users to try on different frames by tapping the video, launching the AR experience through the Facebook camera app. .