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Choose Your Fighter

by umbrellaacad
 
 
In The Umbrella Academy, time travel is notoriously unpredictable, often leading to unexpected changes like new superpowers. To engage fans and build excitement for the new season, an interactive Instagram effect was created. This filter allowed users to toggle between seven effects, each representing a Hargreeves sibling’s superpower and look. Users could choose their favorite character and activate their powers for a more immersive experience. The campaign, launched during the peak of Season 2’s release, involved talent demonstrations and encouraged fans to share their experiences, leading to over 1.3 million impressions, 2.2 million discoveries, and 488,500 unique uses. Fans enjoyed the interactive experience, boosting the show’s promotion.
 

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    Choose Your Fighter filter camera

    . This is new augmented reality filter Choose Your Fighter belonging to instagram ar filters. This ar filter has the number 130772. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!