Cartier
by Cartier
Snapchat partnered with Cartier to create awareness around their Icons collection, by building the collection’s first ever virtual try on lens. The brand aimed to stand out with the very first bracelet and watch stacking try-on experience, based on Snapchat’s wrist tracking technology. Targeting both males and females across several markets in the GCC, Cartier’s objective was to entice users to mix and match their products before making their purchase.