Carolina Herrera
To bring the campaign to life on Snapchat, we took a multi-format approach. Leveraging the power of AR on Snapchat and keeping with the brand look & feel, Carolina Herrera was able to immerse Snapchatters in a magical and opulent golden world via a portal lens, heroing the product and wider campaign video creative featuring Nadine Njeim. By utilizing a combination of both Video solutions (Commercials & Snap Ads) and AR, the campaign drove impact across all key brand metrics.