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Bump’ new season campaign

by Stan

Stan, Australia’s leading streaming platform, sought to enhance brand awareness prior to the release of Bump’s second season. Leveraging Augmented Reality (AR) ads on Facebook and Instagram, Stan aimed to immerse users in the Bump world, offering an interactive experience. Teaming up with Meta and VidMob, they introduced the “Learn Spanish with Santi” AR effect, resulting in a significant 15-point surge in standard ad recall. The campaign attracted 20,000 users to engage with the AR effect, collectively spending 44 hours immersed in the experience, demonstrating its effectiveness in captivating and involving the audience.

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