Step into the enchanting world of the most celebrated campaign in Brazil in 2020, as we breathe life into the mesmerizing fireflies that stole the hearts of over 240 million viewers on YouTube. This breathtaking augmented reality effect catapulted this campaign to the pinnacle of global recognition, boasting an astonishing 260,000 simultaneous users during its three-minute appearance on The Voice Brasil TV show. In the mere opening moments of this spectacular experience, a staggering 160,000 individuals were graced by the presence of these beloved fireflies, creating an undeniable buzz across the digital landscape. This immersive AR adventure drew an astonishing 671,000 voluntary visits, resonating with audiences long after the campaign had concluded. The challenges surmounted by our dedicated infrastructure teams were nothing short of legendary. To guarantee a seamless experience for the anticipated audience, an extraordinary two billion tests were conducted, solidifying this as a groundbreaking feat in AR technology. The impact of this campaign on the world of AR is unparalleled, setting an unsurpassable record in terms of ratings and creating a legacy that will be exceedingly tough to surpass. Effect created by Buu Digital Group.
