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BLOOMINGDALE’S 150TH ANNIVERSARY AR CATALOG

by BLOOMINGDALE’S

Bloomingdale’s celebrated its 150th anniversary by creating an immersive augmented reality (AR) experience linked to their catalog of exclusive looks, aimed at boosting engagement and conversion. Customers could scan a QR code in the catalog to access the webAR experience, allowing them to view and interact with AR versions of the featured looks. .

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    BLOOMINGDALE’S 150TH ANNIVERSARY AR CATALOG filter camera

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