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Blink Test

by Jimmy Nelson

The campaign aimed to raise awareness about the importance of preserving cultural diversity, particularly among indigenous tribes. Through an innovative AR experience on Facebook, users were challenged not to blink while viewing stories of isolated tribes documented by photographer Jimmy Nelson. This immersive approach underscored the urgency of cultural preservation, engaging millions globally and achieving significant outreach: over 45 million organic reaches, 3.6 million Blink Test activations, and 3.9 million shares/responses. The initiative successfully mobilized support for protecting the cultural heritage of endangered indigenous communities worldwide.

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    Blink Test filter camera

    . This is new augmented reality filter Blink Test belonging to instagram ar filters. This ar filter has the number 395607. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!