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Best seller sunnies campaign

by Meller

Meller, a Spanish eyewear company, aimed to boost online sales while reducing the average cost per purchase in its digital campaigns. By incorporating augmented reality ads into its Facebook and Instagram strategy, Meller achieved remarkable results. The campaign led to a 4X increase in incremental conversions, a 74% decrease in cost per purchase, and a 3.7X increase in purchase lift compared to campaigns without augmented reality ads. This innovative approach significantly improved return on ad spend and showcased the potential of augmented reality in driving sales and engagement.

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