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Ben & Jerry’s

by Ben & Jerry’s

As young people couldn’t be at any festivals for quite some time, we brought the festivals into the Snapchatters’ living room through Augmented Reality. A portal Lens first helped you find a cool festival look and then transported you into a colourful festival scene with music, people, a stage with dancing cows and a little Cookie Dough Peace Pop that you could pop for fun. But the most exciting part of it: the package of the ice creams had the new “Scan” feature, so every Peace Pop package unlocked the festival Lens!

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    Ben & Jerry’s filter camera

    . This is new augmented reality filter Ben & Jerry’s belonging to snapchat ar filters. This ar filter has the number 384213. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!