Lenslist logo
Open navigation
Back
Behind the Cover with Google Lens

by Google x The New York Times

Google Lens partnered with The New York Times Magazine to integrate Lens capabilities into every cover and multiple ads throughout 2020, aiming to enhance reader engagement and educate about emerging technology. Amidst social justice movements in the US, Google Lens used this platform to support Black and LGBTQ+ rights by creating immersive, educational ads. These dynamic animations brought to life stories of marginalized communities, fostering surprise and education among a culturally-engaged audience. The initiative significantly increased product awareness and brand perception, with a 62% lift in familiarity and positive sentiment across all demographics, demonstrating strong engagement and adoption of Lens technology.

Feel inspired? Contact us to discuss your next AR steps

PRICING
7-Day access
$99
$49
Perfect for agencies
or brands doing research for one specific project.
  • Search by platform, industry, category and more,
  • Create moodboards,
  • Share your list with colleagues and clients.
Subscription
$179
$99
$149
$89
per month billed monthly
per month billed annualy
Perfect for agencies
and brands regularly working
on AR projects.
  • Search by platform, industry, category and more,
  • Create moodboards,
  • Share your list with colleagues and clients.
  • +1-hour consultation with AR experts!
Schedule a free call
Consulting Package
Based on your needs
Perfect for agencies and brands responding to or creating a brief for a specific AR project.
Perfect for agencies and brands regularly trying and scoping innovative digital marketing formats.
  • Full access to search,
  • Video consultations with dedicated AR experts,
  • Pitch deck/brief/RFP input ready
    in 48 hours - ideas, references, budget estimate included,
  • Full access to search,
  • Video consultations with dedicated AR experts,
  • Pitch deck/brief/RFP input ready
    in 48 hours - ideas, references, budget estimate included,
  • Ongoing support on active or pitched campaigns.
Click here to request a free trial.
Are you an individual XR Creator?
Get inspired using our free AR Filters Directory, or if you have a Creator's Profile on XR Bazaar, reach out to us to get a discount code for a
$59
$29/month subscription!
Get a discount
NEED FURTHER ASSISTANCE?
Consulting
Take advantage of our 6+ years of experience in AR, VR, XR, AI and other innovative solutions and have a Lenslist consultant with you anytime you're scoping a new project, responding to or creating a brief, researching a novel technology or if you just need advice about AR and the digital world overall - we're here to help!
Scouting
Starting from a basic recommendation, focused on finding one person per project, to assembling a whole team, checking for availability and budget, running a mockups contestor even assisting you throughout the whole project.
XR Bazaar
Looking to hire an XR professional or need a partner for your next campaign? Use XR Bazaar, XR Creators marketplace and job portal, where you can post a job offer or search for the top XR Pros near you.
Our partners
We worked with
We were featured in
Contact



    Behind the Cover with Google Lens filter camera

    . This is new augmented reality filter Behind the Cover with Google Lens belonging to webar ar filters. This ar filter has the number 395862. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!