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Bakerpark – Cannes Lions

by Teads

Immersive AR experience at Cannes 2023 by Teads showcases creative, omnichannel & contextual marketing: AR campaigns, quizzes,Teads Ad Manager demo. Teads Baker Park is an immersive AR experience created for the Cannes Lions Festival 2023, designed to showcase the three main elements of their digital marketing activations: creative marketing, omnichannel marketing, and contextual marketing.
Teads specializes in integrating digital marketing campaigns across a variety of media platforms – this 8th Wall experience uses world effects to create a 360-degree virtual showcase room that integrates interactive content such as in-experience videos, quizzes, and a carousel activation that allows the user to scroll through virtual infographics. Effect created by Atomic Digital Design – ADD.

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