Bacardi Augmented Reality Fruit Cannon Game
by Bacardi
In collaboration with Bacardi RTD (ready-to-drink), eyekandy brought innovation to in-store activations across major US retailers. Together, eyekandy crafted an (AR)efreshing take on the beloved carnival game, integrating data capture for Bacardi gear and facilitating social sharing to enhance engagement at point of sale. The result? The Bacardi Real Rum Cocktail AR Fruit Cannon Game, which packs quite a punch with nearly a minute of engagement per experience. Effect created by eyekandy.