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Amstel Ultra – Web 360° + AR

by Amstel Ultra

Amstel Ultra has launched the Matchpaint campaign in Mexico, which pays tribute to the 22 Grand Slams and 4 Mexican Opens won by Rafa Nadal, in a special edition of 26 collectible cans. The brand recreated these 26 match points and enlisted CamOn to enhance the collectibles by developing Web AR experiences for them: upon purchasing any of the 26 cans, users can access a unique AR experience with the trajectory of each Rafa Nadal’s match points through a QR on the can. In addition, Amstel Ultra’s social media features a Web 360 with a Rafa Nadal special video, an AR game and a section to score points for each can collected to win amazing prizes. Effect created by CamOn – XR Tech.

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    Amstel Ultra – Web 360° + AR filter camera

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