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Amazon Prime – AR for Exclusive Event

by Amazon Prime

Prime Experience stands as Prime Video & Amazon Studios’ flagship FYC initiative. Dubbed ‘Behind the Screens’ for this year’s event, Rock Paper Reality introduced a gamified AR experience that allowed attendees to unlock fascinating facts about their favorite Prime Video series. Scattered across the venue were 27 QR codes, each offering a unique custom 3D animation reward. Together, they formed an interactive information system, guiding users through the space and providing exclusive insights into the exhibits. Effect created by Rock Paper Reality.

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