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AirPods Pro – Jump

by AirPods Pro

For the launch of Jump at the GRAMMYs, a branded Lens was created to bring the film to life on Snapchat, encouraging users to jump rope with AirPods Pro. Partnering with Snapchat, the Lens used full body segmentation AR technology to gamify the experience. Targeting Gen Z, this Lens allowed users to engage with an AR rope that recognized their movements. After over 500 hours of testing, the lens launched during the GRAMMYs, running in 22 markets. The campaign achieved 49.5 million impressions, 578,000 shares, and 52,000 saves within 24 hours.

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    AirPods Pro – Jump filter camera

    . This is new augmented reality filter AirPods Pro – Jump belonging to snapchat ar filters. This ar filter has the number 397158. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!