PEPSI MADE FOR FOOTBALL WATCHING
by Pepsi
Pepsi’s strategy centered on integrating the AR experience into Pepsi’s existing team-specific microsites, which featured exclusive content and recipes. By placing QR codes on Pepsi packaging and using digital media assets, users were directed to these microsites and the AR experience. The AR feature allowed fans to cook game-day recipes with NFL players, with new recipes added weekly to maintain engagement. .