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AT&T PRESENTS KAROL G FAN EXPERIENCE

by AT&T

AT&T’s strategy involved offering fans immersive, tech-forward experiences that allowed them to engage closely with Karol G. This included an AR scavenger hunt in AT&T stores, where fans interacted with a life-size virtual Karol G, unlocking rewards and entering a sweepstakes for concert tickets. At concert venues, fans could pose with a virtual Karol G using AR, create music videos inside a replica of the AT&T globe, and engage with exclusive content through QR codes and immersive pre-show AR experiences. These activations were designed to be bilingual and accessible, ensuring a broad appeal among Hispanic consumers.

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