Coca-Cola Creations
by Coca-Cola
Coca-Cola® introduced a unique ‘Soul Blast’ campaign, aligning the brand with BLEACH’s central themes of self-discovery and empowerment. The campaign featured a limited edition product with a distinctive ‘Action’ flavor and immersive on-pack mobile AR game. This experience allowed fans to interact with BLEACH characters and unlock special power-ups, creating a fan-first approach that resonated deeply with the anime community.