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JEEP HAIR, DON’T CARE

by JEEP

For Jeep 4×4 Day, the objective was to elevate the event’s visibility on social media and reach a broader audience beyond the brand’s existing followers. To capture the essence of open-air freedom and adventure that Jeep embodies, a Snapchat lens titled “Jeep Hair, Don’t Care” was created, inspired by the popular hashtag of the same name. The lens allowed users to engage with the Jeep spirit in a fun and interactive way. The campaign proved highly successful, with the lens being played 31.5 million times and used over 3.8 million times, making it the most popular automotive lens ever created, surpassing previous records by 15%.

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    JEEP HAIR, DON’T CARE filter camera

    . This is new augmented reality filter JEEP HAIR, DON’T CARE belonging to snapchat ar filters. This ar filter has the number 396563. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!