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#USOPENXSPECTACLES

by United States Tennis Association

At the 2017 US Open, the event integrated Snapchat Spectacles to offer fans a unique way to capture and share their experience. The US Open introduced the first dedicated tennis lens on Snapchat and featured Spectacles, HD filming sunglasses, to enhance fan engagement. Strategy and Execution: The campaign kicked off with a high-profile stunt involving Snapchat Spectacles Bots traveling from Los Angeles to the US Open. Tennis star Bethanie Mattek-Sands helped promote the initiative, snapping from a helicopter. Spectacles were available for purchase on-site, and fans could use a US Open-themed lens filter on Snapchat starting on the tournament’s opening day. The Snapbot stunt garnered 3.3 million video views, 18.7 million impressions, and 27.6 million reach in 48 hours. The Snapchat lens saw 33.5 million plays, 1.4 million uses, 11.7 million views, and an average playtime of 10 seconds in just 24 hours.

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    #USOPENXSPECTACLES filter camera

    . This is new augmented reality filter #USOPENXSPECTACLES belonging to snapchat ar filters. This ar filter has the number 396562. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!