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THE UNFILTERED HISTORY TOUR

by VICE

VICE World News aimed to establish itself as a leading social news brand among 18-34 year olds by tackling the challenges of polarization, misinformation, and mistrust. They recognized the changing ways Gen Z consumes news, primarily through social media platforms like TikTok, which play a pivotal role in social justice movements. Their solution, the Unfiltered History Tour, used augmented reality to reveal the controversial history behind stolen artefacts at the British Museum. This innovative approach allowed users to interact with Instagram filters that overlayed real-time visuals and audio narratives, providing insights into the artefacts’ origins and the cultural contexts from which they were taken.

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    THE UNFILTERED HISTORY TOUR filter camera

    . This is new augmented reality filter THE UNFILTERED HISTORY TOUR belonging to instagram ar filters. This ar filter has the number 395595. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!