MARCH 8, 8 WOMEN
by Women’s Day 2023
Snap’s AR Studio in Paris marked International Women’s Day 2023 with “March 8, 8 Women,” deploying augmented reality statues of influential French women alongside male counterparts in 8 cities. This initiative aimed to rectify the gender disparity in public monuments, leveraging AR to engage and educate the public on women’s historical contributions. The project garnered significant media coverage, engaged 125,000 Snapchat users, and set a precedent for inclusive cultural representation in public spaces. The virtual monuments remain accessible, promoting ongoing dialogue and serving as a template for future educational initiatives.