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SMOMBIE Filter

by RoadCross Switzerland

The campaign targeted Generation Z’s smartphone addiction, highlighting its dangers equivalent to drunk driving. Utilizing AR, the “SMOMBIE Filter” shocked users with crashing sounds and warnings. 22 top Swiss influencers shared the filter on Instagram, leveraging their reach for peer-to-peer messaging. This approach bypassed resistance to safety lectures, gaining mainstream media coverage and reaching millions. The initiative’s success included 3.3M influencer followers engaged, 62 media mentions, reinforcing awareness among young Swiss audiences.

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    SMOMBIE Filter filter camera

    . This is new augmented reality filter SMOMBIE Filter belonging to instagram ar filters. This ar filter has the number 395343. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!