Snapchat Music Video filter
by Bacardi
The first-ever music video created within a Snapchat lens featured Major Lazer’s “Front of the Line,” allowing fans to star in the video using augmented reality. This innovative approach, utilizing low-poly 3D graphics, fit an entire music video’s worth of animation into the lens, engaging users in a unique narrative journey. The execution mapped users’ faces to dynamic animations, transforming them into interactive, animated scenes. The lens achieved significant success with over 42 million plays, 50 million media impressions, and a 510% increase in average engagement time.