by Ralph Lauren Fragrances
To support the launch of Polo Est. 67 Eau de Toilette by Ralph Lauren Fragrances, FFFACE.ME has launched a cross-platform XR campaign spanning offline retail and social media channels. Proudly introducing the inaugural component of this campaign – the FFFACE.ME AR Mirror stationed at Macy’s New York. This innovative mirror empowers customers to transmute their reflection into a captivating visual representation of the fragrance. In addition to providing a visual reflection, FFFACE.ME enabled Macy’s visitors to capture their photos by scanning a QR code. This interactive approach not only encourages brand enthusiasts to share the branded content online but also serves as a means to educate their audiences about the launch of the new fragrance. Effect created by FFFACE.ME .