by palan, Inc.
You’ll find digital out-of-home (DOOH) advertising both inside and outside Shinjuku Station, which is becoming increasingly common in major stations in Tokyo. This extends the experience and product offerings with a touch of AR. Currently happening at Shinjuku, it’s a great example of the automotive industry incorporating immersive tech, built on platforms like Niantic, Inc. and 8th Wall. Scan the QR code to enhance your time with ad viewers, leveraging the surrounding environment to make it feel real. If 15-second DOOH ads feel too short, AR can extend the playable content, adding an extra layer to marketing campaigns that captures audience attention and enhances brand impressions.