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ONEPLUS Nord Launch Campaign

by ONEPLUS

Blippar curated the world’s first LIVE AR product launch for OnePlus Nord, which as a result became the “biggest selling phone in its price segment” across Italy, Finland, France and Germany. According to Amazon India, it was the most successful phone launch ever. The content was distributed via 28 nodes across the world, optimising asset delivery based on the user’s location to reduce latency. Effect created by Blippar.

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