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Kate Spade New York: Paris Store Launch

by Kate Spade

Geo-targeted AR content was created for 10 selected locations, hand-picked by social media influencers, creating ‘Joy Walks’ around Paris. On visiting any of these locations users were invited to launch the dedicated experiences in order to see beautiful Kate Spade illustrations come to life in their surroundings including; a New York Taxi on a quiet Parisian side street, flamingos floating gently on the Seine, and cakes wafting out of a bakery alongside the scent of freshly baked goods. Effect created by Zappar.

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