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Sephora’s Ramadan campaign

by Sephora

Sephora Middle East aimed to elevate brand awareness during Ramadan 2022 in the Middle East. Employing a blend of video ads and augmented reality (AR) ads on Facebook and Instagram, their campaign resonated across various stages of the customer journey. Collaborating with local artists, Sephora infused tradition with modernity, leveraging Meta’s diverse ad solutions. The campaign yielded significant results, including a 5.5-point lift in brand awareness in KSA for branding-focused video ads, a 4.3-point lift in brand awareness in UAE, a 5.7-point lift in ad recall in KSA for augmented reality ads, and a 1.7-point lift in front-of-mind awareness in KSA for augmented reality ads, showcasing the efficacy of their approach in engaging and informing their audience.

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