American Express Platinum Card campaign filter
American Express Australia wanted to use social media to promote the benefits offered by its Platinum Card. By incorporating augmented reality ads into its Facebook and Instagram strategy, the company achieved remarkable results. These included a 6.6 point increase in ad recall, a 4.2 point increase in message agreement, and a 3.5 point increase in action intent compared to campaigns without augmented reality ads. This innovative approach effectively showcased the luxury experiences and benefits associated with the Platinum Card, driving engagement and interest among the target audience.