Samsung
by Samsung
This Samsung brand effect shows the fun side of the brand, while allowing customers to create engaging and entertaining content.
Using TikTok’s Branded Effect also helped Samsung gamify the Hashtag Challenge and make it more accessible to users. This improved brand engagement by encouraging participants to play with their facial expressions, posture and body movements to control and interact with branded elements. For example, users were encouraged to strike a few poses and flash hand signs as caricatured versions of the SB19 members appeared alongside them.