INSTYLE GOLDEN GLOBES ELEVATOR
by InStyle
Trigger XR partnered with InStyle to bring their iconic Golden Globes Elevator activation to life as a virtual experience for the annual award ceremony. Collaborating with renowned set designer Derek McLane, they created a glamorous Elevator social lens, allowing celebrities to film viral skits from home. For the first time, the public could participate via Instagram Reels on the day of the ceremony, contributing their own Elevator skits. AR effect made by @triggerxr.