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Adidas RWC

by Adidas

Step into the future of fan engagement with adidas’ groundbreaking AR lens, ThisIsNewRugby. Designed to appeal to the digital-savvy Gen-Z while preserving the traditional excitement of sports, this lens offers an immersive gaming experience where users guide rugby legend Antoine Dupont through a captivating world of floating islands. This lens isn’t just a game; it’s a transformative way to connect with the sport you love. Engage like never before and discover why with Adidas, Impossible Is Nothing! Made by @atomicdigital.design.

Feel inspired? Contact us to discuss your next AR steps

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Perfect for agencies and brands responding to or creating a brief for a specific AR project.
Perfect for agencies and brands regularly trying and scoping innovative digital marketing formats.
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    in 48 hours - ideas, references, budget estimate included,
  • Full access to search,
  • Video consultations with dedicated AR experts,
  • Pitch deck/brief/RFP input ready
    in 48 hours - ideas, references, budget estimate included,
  • Ongoing support on active or pitched campaigns.
Click here to request a free trial.
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    Adidas RWC filter camera

    . This is new augmented reality filter Adidas RWC belonging to snapchat ar filters. This ar filter has the number 375884. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!