DropShop
by afterpay
As part of New York Fashion Week, the teams at Afterpay and Snapchat created an exclusive DropShop pop-up. Team at V built an AR wayfinding lens that teased the drops and highlighted key activation locations throughout the city.
Users were able to use AR to discover how and where to navigate this one-of-a-kind experience and unlock access to Fashion Weeks hottest drops.
Made by @thisishouseofv.