Murals are a very big attraction in Nashville, so the Titans had eyed a project incorporating them into their marketing campaign for sometime, but wanted to make sure when they created one, that it wouldn’t just be an art piece, but an experience. The Titans wanted to capture through the art and really show this community the unity that it represents and also the kind of hope and resilience that the people of Tennessee exemplify. In line with creating something for the community – they wanted to bring the mural to life. The Titans reached out to MVP Interactive to add an immersive experience to a commissioned mural. The Titans were willing to take a chance and service their fan base through new technology by taking the mural a step further and making it interactive using augmented reality web-based technology – a first of it’s kind experience for a mural in the NFL. Effect created by MVP Interactive.
