Amazon Prime The Boys
by The Boys
Xtendr partnered to launch the new season 3 of The Boys – by bringing the marketing collaterals alive in the next dimension. This experience was launched in Universities and other locations by placing physical pods with the posters on-ground. With a layer of Image tracking built in, the users were prompted to scan these and see it spring to life – complete with laser beams, shattering of screens and splashes of blood – in true Boys style! The experience concluded with asking the users to take a photo or view the trailer of the new season. Effect created by Xtendr.