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Transformers: Rise of the Beasts AR Experiences

by Transformers: Rise of the Beasts

In anticipation of Transformers: Rise of the Beasts, Paramount deployed a larger-than-life experience where massive statues of the iconic Transformers characters were displayed at high foot-traffic events around the world. Accompanied by an immersive augmented reality Web site created by Pretty Big Monster, spectators scanned the statues to unlock exclusive posters, bonus videos, social stickers, and detailed character stats. Effect created by Pretty Big Monster

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