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Red Bull – WebAR for Extreme Sports Event

by Red Bull

Red Bull needed an innovative way to engage target consumers and build awareness for its Cliff Diving World Series event in Boston. Rock Paper Reality proposed and built a unique experience, bringing the hugely impressive, real-scale event diving platform to users where they stood. Upon scanning an OOH QR code, users could see the towering structure grow before them and enjoy a spectacular, 3D animated diver somersault from the top. The experience was also deployed on social media via a custom-built Snap Lens and gave viewers a taste of the spectacle awaiting them at the real-world event. Effect created by Rock Paper Reality.

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