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Essie Expressie

by Essie Expressie

Essie introduced their Expressie quick dry line to Snapchat, aiming to generate interest among Gen Z and Young Millennials and promote their product line. Collaborating with Snapchat, they devised an interactive AR lens that highlighted the various colors in the Expressie collection. This lens included both a facial and world encounter, enabling users to virtually try on the nail polish shades using on-trend sunglasses and even visualize the colors on their own nails using innovative VTO nail technology.

Feel inspired? Contact us to discuss your next AR steps

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  • Pitch deck/brief/RFP input ready
    in 48 hours - ideas, references, budget estimate included,
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    Essie Expressie filter camera

    . This is new augmented reality filter Essie Expressie belonging to snapchat ar filters. This ar filter has the number 344887. It comes from our ar face filters and has interactive elements. If you want to own ar filter feel free to contact us!