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America’s Navy

‘The Navy is now recruiting young men and women of the centennial generation, who have different goals, expectations, and media-consumption habits than their millennial predecessors,’ said commander of Navy Recruiting Command Pete Garvin in a statement. ‘As such, the Navy recognized the necessity to develop a new marketing campaign and digital-heavy media strategy to more effectively reach, educate and inspire the best and brightest prospective recruits.’

 
Read more: Adweek. The U.S. Navy Hopes to Reach Gen Z With Its New ‘Forged by the Sea’ Campaign

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