Follow The Rabbit
by O2
O2 unveils its first augmented reality Snapchat lens that is triggered by proximity. It will allow users to follow the rabbit. It has also doubled down on influencers and ‘super fans’, who will get front row access to select gigs.
Read more: The Drum. O2 renews its #FollowTheRabbit live music pledge, Adweek. The Chemical Brothers Entice Music-Lovers to Spiral Down the Rabbit Hole in Trippy Ad for London’s O2