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24H lipstick campaign

by Avon

Avon, a multinational cosmetics brand, aimed to boost awareness and consideration of its products among younger female audiences in the Czech Republic. By integrating augmented reality ads into its Facebook and Instagram campaigns, Avon witnessed significant improvements in key metrics. The campaign led to a 1.9-point increase in purchase intent, a 13-point increase in ad recall, and a 2-point increase in quality perception compared to campaigns without augmented reality ads. Through innovative use of technology and strategic targeting, Avon successfully engaged its audience and enhanced brand metrics in the Czech market.

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    24H lipstick campaign filter camera

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