vivo Spain
by Vivo
Setting out to engage TikTok users in Spain, vivo launched the #YoLoVivo Hashtag Challenge with a Branded Effect to celebrate the upcoming EURO 2020 competition. The challenge asked the TikTok community to take part by using the Branded Effect to keep the football in play using headers only. And to make it even more exciting, participants were in with a chance of winning a Vivo X60 Pro 5G.