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Tymbark – Elevating Brand Communication With AR, One Cap At A Time

by Tymbark

In a partnership with Poland’s Tymbark brand, DDB agency, and Lens That creative studio, an innovative AR experience was developed. By scanning up to 8 bottle caps, users unlock exclusive content and enter a lottery, with each cap revealing a unique video featuring Poland’s top musical talents. This pioneering campaign demonstrates the power of AR in enhancing brand engagement and fostering a deeper connection with consumers. As brands embrace such innovations, the future of marketing is poised to seamlessly merge the physical and digital realms. Effect created by Lens That.

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